David Yurman

Tiffany Plans Smaller Stores For Female Purchasers Tiffany & Co. which just opened their new huge store on Wall Street, shown above, is now expanding in a smaller way. The purveyors of fine j...

Tiffany’s Rolls Out the Blue Carpet in Carmel For their opening in posh Carmel, California, Tiffany's threw a lavish party for their opening. The Monterey Herald reports on the ...

Last October, I mentioned the fact that Tiffany & Co, will be opening smaller concept stores. Now it turns out the first one will open right up the road from me in the new Americana at Brand shopping center in Glendale, California. The space will be 2,600-square feet which is small compared to the existing stores which average 7,100 square feet. The smaller stores are meant to appeal to women and more entry-level shoppers. No engagement rings or “statement jewelry” here and there will be an emphasis of sterling silver pieces, the types of things that women might buy for themselves as a treat. If the smaller store concept succeeds it will allow Tiffany to more than triple the amount of stores they have currently. In analyzing how this will turn out I can see how it could go either way. On the one hand, Tiffany will be able to extend to many more people who thought they couldn’t afford Tiffany pieces and will provide more brand visibility. On the other hand, the decline in the luxury market right now is mostly hitting the lower tier of the high-end, precisely where Tiffany is aiming these stores. There is also the possibility that these stores might further dilute the power of the Tiffany brand. In fact, CNN reports that LVMH which was mulling over a bid for the company, fears that the jeweler may be too “mid-market” for their portfolio.

Sotheby’s Announces Russian Necklace Sotheby's has announced that a diamond necklace, from the collection of the Russian Imperial family will be sold at the Sotheby's M...

Iridesse Opens A Fifth Store Tiffany & Co. jewelers adds another store to their pearl-only retailer, Iridesse. National Jeweler reports that their fifth store...

Tiffany Heart Tag Jewelry Tiffany has a new take on heart jewelry. The Return to Tiffany sterling silver heart tag is available as a ring, stud earrings or as a neck...

Tiffany Goes To Macau I have a feeling that we will be hearing more and more news about luxury brands setting up shop in Macau, the new Chinese gambling ...

Tiffany Blossom Collection Platinum Today picked up on an AME info story about the latest collection from Tiffany. The Blossom jewelry collection is a group of platinu...

Tiffany Diamond Goes On Display The huge diamond shown here is the Tiffany Diamond, the largest diamond currently on display in the U.S. It recently made its debut at the S...

Are Costco Diamonds Worth It?

Tiffany Midnight 1837 Ring