Italian Goldsmiths Facing Troubling Times

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Times are hard for the traditional artisans of . Back in December I wrote about Italian fashion labels dealing with higher manufacturing costs. An International Herald Tribune article points out that the fact that the same factors are also affecting Italian goldsmiths who also have to deal with the rising price of . , which has been producing beautiful for thousands of years (as is shown by the bracelet from ancient Pompeii above), was once tops in production but now China, India and Turkey are all offering serious competition. So far the larger brands have been saved because they buy in advance but for smaller companies which buy their own metals each week are more likely to feel the pinch sooner. The good news is that most companies continue to keep production in . There is good reason for doing this, surveys of consumers show that they care where their products are manufactured. A recent Unity Marketing survey regarding habits of consumers showed that over two thirds of the 1,300 consumers polled show a preference for goods made in the USA, , France and Germany and associate China with poorer quality goods.

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Tags: economy, gold, italy, Jewelry, trends

 

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