India Plans to Sell Branded Jewelry Abroad
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India has dominated the cut and polished diamond industry for years and now they plane to branch out with with
branded jewelry featuring diamonds. The hope is that Indian jewelry will do well in Eastern Europe, the Middle East and
China. The
Gitanjali
Group have launched two of their popular lines at the 50 Damas jewelry outlets in Dubai, Kuwait, Bahrain and
Muscat. It will be a while before India takes on De Beers but India does have the advantage of cheaper labor which is
one of the reasons that De Beers funnels much of its rough stones to India for cutting. India’s sudden push toward
selling their own jewelry may be a response to the rising tide of
Chinese diamond polishers who seek to put the squeeze on
the Indian monopoly of the business.
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