Are Costco Diamonds Worth It?

Buy Your Diamonds at Costco Because selling Picassos wasn't enough, Costco has entered into the luxury jewelry market. They have a fancy yellow diamond ring ...

Cartier Santos 100 Men’s Watch Just when I'm getting over the shock of a $10,000 gold ring at Wal-Mart, I'm alerted to a rather expensive watch at Costco....

costcodiamond

Ever since I read that Costco was selling fine gems, including the
stunner of a yellow diamond shown here, I wondered if the
diamonds were of the same quality as diamonds sold in jewelry stores. ABC News must have been curious too since they
took on the researcher. They visited both ends of the spectrum first picking up a diamond ring at Tiffany’s and then
one at Costco. The results? The Tiffany diamond cost more than it was appraised for but was deemed to be worth it for
the “Tiffany experience” and the service and peace of mind factor. The Costco diamond was appraised at more than they
paid for it and the jeweler indicated that he was impressed by the quality of the stone. So basically it comes down to
perceived value, how much is the little blue box from Tiffany and the smiling, attentive salesperson worth to
you?

Sam’s Club Enters the Diamond Business We've seen the Costco diamond, now Sam's Club has their own megacarat diamond offerings. Sam's, a division of Wal-Mart is offering...

Godiva’s Million-Dollar Hearts On Fire Diamonds Sweepstakes To celebrate Valentine's Day, Godiva has decided to give away a million ways to say "I love you" - by which we mean that they're giving away...

Lucky Couple Finds Rare Purple Pearl in Dinner A couple of years ago, I reported on a story about a man who bought a purple pearl brooch at a sale thinking it was costume jewelry and foun...

China Is Poised To Take Over the Diamond Polishing Market Once again, the condition I term Asian Anxiety (when various other markets are worried about the buying or producing power of the n...

Harvard’s Luxury Goods Conference If you've got a little money in your pocket and you are heading down to Target or Costco, you just might be a luxury shopper. T...

Grow Your Own Diamond, A New Way To Trade Up You've heard of a starter house, what about a starter diamond? Grow Your Own Diamond is a new concept that gives people the chance to buy a ...

The Great Diamond Hunt

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